ChildWise a UK-based market research and marketing strategy agency which specializes in research with children has released its 2009 Monitor Report focused on children’s and teenagers’ media consumption, brand attitudes and key behaviour. This year, almost 1800 children aged 5-16 were interviewed in depth on a range of topics.
An article in the Guardian summarizes one of the results from the report: “Screen time has become so pervasive in the daily lives of five- to 16-year-olds that they are now skilled managers of their free time, juggling technology to fit in on average six hours of TV, playing games and surfing the net, it suggests.”
Guardian article: Internet generation leave parents behind
Report purchase information is on the ChildWise website: ChildWise Monitor