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The personal blog of Al Stevens. Focus is overrated.

ChildWise Monitor Released

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ChildWise a UK-based market research and marketing strategy agency which specializes in research with children has released its 2009 Monitor Report focused on children’s and teenagers’ media consumption, brand attitudes and key behaviour.¬† This year, almost 1800 children aged 5-16 were interviewed in depth on a range of topics.

An article in the Guardian summarizes one of the results from the report: “Screen time has become so pervasive in the daily lives of five- to 16-year-olds that they are now skilled managers of their free time, juggling technology to fit in on average six hours of TV, playing games and surfing the net, it suggests.”

Guardian  article:  Internet generation leave parents behind

Report purchase information is on the ChildWise website: ChildWise Monitor

Written by Al Stevens

January 19th, 2009 at 12:00 pm

Posted in Educational Things

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